Compute CAC, LTV, and churn from data.
What it really is
On the surface, Knowing SaaS metrics can look like a single technique you either know or you don't. The real skill underneath is understanding how the business actually works and connecting your work to value and decisions — and that's the part that actually transfers from one situation to the next. Here it shows up as a concrete, repeatable habit: compute cac, ltv, and churn from data.
Why it matters
Engineering that ignores the business gets overruled by it. A Delta speaks both languages and helps move things forward.
What good looks like
- You can explain how a decision affects revenue, cost, or risk.
- You can hold a real business conversation, not just a technical one.
- You spot where value is hiding.
Common trap
Treating "the business" as someone else's problem.
How to practice
The rep: Compute CAC, LTV, and churn from data.
Do it on a real problem, not a hypothetical — under the kind of pressure where it's tempting to skip. Land it and you earn the SaaS Metrics badge. Repeat it until it stops feeling like a technique and starts feeling like instinct.