Take Running a Mom Test conversation from exercise to real work in Customer Relationships.
A realistic scenario
You're mid-project and the situation calls for running a Mom Test conversation. It's easier to keep moving on autopilot — that's exactly the moment to apply it on purpose.
Walk it through
1. Pause and read the room. Decide that running a Mom Test conversation is the right move right now. 2. Set the bar. Out loud or in writing, state the outcome you're aiming for. 3. Execute the rep. Ask about the past, never pitch. 4. Make it visible. Share what you did and why, so the value is seen — not just done. 5. Reflect. Capture what worked so it becomes a default next time.
Avoid the common trap
⚠ Pitching instead of listening, or asking leading questions that plant the answer. Watch for it, and course-correct early.
Level up
- Do it when nobody asked you to.
- Teach it to a teammate — explaining it cements it.
- Stack it with the other skills in Customer Relationships.
You've completed the Running a Mom Test conversation track. Put it to the test with a real-world challenge.