The 4-minute mental model behind Doing deep opportunity discovery.
The idea in one line
On the surface, Doing deep opportunity discovery can look like a single technique you either know or you don't.
Why it's worth your time
Building the right thing beats building the thing right.
How to recognise it in the wild
1. Spot the moment. Notice when *doing deep opportunity discovery* is the move the situation is asking for — usually when it's tempting to skip it. 2. Name the goal. Say, in one sentence, what a good outcome looks like here. 3. See the core move. The heart of Doing deep opportunity discovery is simple: find the biggest concentration of unsolved value. 4. Know you're done. You've got it when this stops feeling like a technique and starts feeling like instinct.
What "good" looks like
- You separate the literal request from the underlying job.
- You can name who the user is and what they're really trying to do.
- You prioritize by impact, not by what's easy.
Next: try the step-by-step tutorial to actually run the rep.