Tutorial
Product Design

Applying creating new value on the job

Take Creating new value from exercise to real work in Product Design.

A realistic scenario

You're mid-project and the situation calls for creating new value. It's easier to keep moving on autopilot — that's exactly the moment to apply it on purpose.

Walk it through

1. Pause and read the room. Decide that creating new value is the right move right now. 2. Set the bar. Out loud or in writing, state the outcome you're aiming for. 3. Execute the rep. Deliver something a customer didn't have before. 4. Make it visible. Share what you did and why, so the value is seen — not just done. 5. Reflect. Capture what worked so it becomes a default next time.

Avoid the common trap

⚠ Taking the feature request at face value and skipping the "why." Watch for it, and course-correct early.

Level up

  • Do it when nobody asked you to.
  • Teach it to a teammate — explaining it cements it.
  • Stack it with the other skills in Product Design.
You've completed the Creating new value track. Put it to the test with a real-world challenge.